More than ever, companies are integrating investment in strategic causes into their business plans.
Research shows that 8 out of 10 Americans say corporate support of important causes increases their trust in that company. And 86 percent of consumers say they are likely to switch brands to one associated with a good cause. (Source: 2004 Cone Corporate Citizenship Survey). By partnering with UNICEF your company will realize increased customer trust and loyalty.
The U.S. Fund for UNICEF is leading the way in creating successful global alliances with outstanding corporations.
Our focus on understanding partners' business goals — and on developing creative ideas with measurable, bottom-line results — ensures mutually beneficial programs that not only help save children's lives, but also help our partners achieve their objectives.
